The first thing to do is decide what part of VOIP marketplace you want to serve. Here are some possibilities:
- Prepaid Cards
- VOIP consulting
- PBX sales and service
- Call Center Solutions
- Independent Sales/Service Agent for existing VOIP service providers
- VOIP Provider services
- etc.
Within each category there are many choices. For example, for Prepaid Cards:
- Retail prepaid cards from existing wholesale providers
- Start your own brand of prepaid cards using services from existing wholesale providers
- Start a new prepaid card provider company
- Create new software package for prepaid card services
- Create a Free Phone Booth
- etc.
Some general suggestions:
- Pick an area that plays to your strengths. For example, if your strength is sales and marketing, pick an area where you can leverage those abilities
- Learn all you can about the maketplace
- Attend industry tradeshows
- Read industry magazines, blogs, forums, etc
- Read books
- Do market research - talk to your potential customers
- Ask questions
- Tradeshow exhibits usually have knowledgable people available ready to answer questions
- Many websites (like this one) let you ask questions
- Test the waters — to the extent possible try before you buy, test the waters before making large commitments of time or money
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